Category: Course Work
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SMAD 305: Magazine Production in Italy
I have had the privilege to study abroad in Urbino, Italy where I worked alongside other classmates to produce magazine, Urbino Now, a magazine created by JMU students depicting the culture of the Marche Region of Italy. This was an experience that immersed me in a different and broadened my visual understanding of the world…
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SMAD 443: Creative Advertising Campaigns
Throughout my spring semester in SMAD 443, my group members and I created a full advertising campaign from scratch for 818 Tequila. We worked together to create a final booklet of our research, creative brief, concepting, print ads, tv ad, social media ads, out of home ads, viral video ad, guerilla marketing ad, and blind…
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SMAD 342: Elements of Creative Advertising
SMAD 342 introduced the fundamentals of advertising design and content production. In this course, I learned the functions and basics for design for radio, print, out of home, and digital mediums. I worked with a group for this course. Displayed below is my individual works as well as the creative briefs for each project. Throughout…
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SMAD 203: User Experience Design
SMAD 203 has given me experience in User Experience Design. This class studied the principles of web and interactive design. The emphasis in this class was on the visual communication in interactive media. My main project in this course was to design an app for the students of JMU. I designed an app to save…
Audrey Valentine 