Lower Costs Coalition is focused on making healthcare more affordable for Americans by addressing the factors driving rising healthcare costs and advocating for greater access to affordable care.
As part of the digital team, I contributed to the campaign’s digital advertising and creative content, developing ad copy, concepts and visual assets designed to make complex healthcare cost issues approachable and relevant to everyday audiences. My work focused on translating the coalition’s messaging into clear, engaging and impactful digital ads that communicated the importance of affordable healthcare and connected with audiences across the campaign.
