Welcome Ashore is a community-first initiative focused on helping coastal communities thrive through the economic benefits of cruise tourism. By supporting local businesses, creating jobs and connecting visitors with the communities they explore, cruise tourism can play an important role in strengthening destinations around the world.
As part of the digital team, I contributed to the project’s creative and digital presence, developing content and visual assets that brought the campaign’s community-focused message to life across diverse international markets, including Mexico, Alaska, Greece, Spain, Italy, Vanuatu and The Bahamas. My work included digital advertising, social media content and design, and campaign creative, with a focus on making the benefits of cruise tourism approachable, engaging and relevant to audiences across each unique coastal community.
