The Pharmaceutical Care Management Association (PCMA) is the national association representing America’s pharmacy benefit managers (PBMs), advocating for the role they play in lowering prescription drug costs and expanding access to medications.
PCMA has been one of the opportunities where I’ve been able to lean heavily into the creative and design side of digital communications. I develop a wide range of visual assets for their digital campaigns, including social media graphics, digital advertisements, campaign creative and other branded content. I work to translate complex healthcare and policy topics into visuals that are approachable, engaging and consistent with PCMA’s brand identity.
Alongside design, I also contribute to social media content, copywriting and digital campaign development, bringing together visual storytelling and messaging to create cohesive, effective digital communications.
