The Coalition for Agricultural Prosperity advocates for policies that support American farmers through innovation, competitive markets, secure technology and strong rural communities. The organization works to amplify the voices of farmers and promote policies that give agricultural producers the tools and freedom to remain competitive.
For this project, I took the lead on the design and development of the organization’s website, building it from the ground up. I translated the coalition’s messaging and goals into a cohesive digital experience, developing the site’s visual direction, page layouts, graphics and content. I focused on creating a website that felt polished and approachable while effectively communicating complex policy issues and making information easy for visitors to navigate.
This project gave me the opportunity to combine web design, content development, branding and digital strategy to bring an organization’s identity to life online.
