Audrey Valentine

Resume

Audrey Valentine

Washington D.C.

(703)-945-3325

audreyvalentine01@gmail.com

Professional Summary

Creative and digitally focused advertising professional with experience developing digital campaigns, creative concepts, social media content and visual assets across a range of industries. Proficient in Adobe Photoshop, InDesign and Illustrator, with hands-on experience in digital advertising, campaign development, content creation and creative strategy. Skilled at translating complex messaging into engaging, audience-focused content while working independently and collaboratively in fast-paced, deadline-driven environments. Strong communicator and project manager with experience managing client relationships, coordinating cross-functional teams and executing campaigns from concept through launch. Passionate about design, branding, social media and creating compelling digital experiences that connect brands with their audiences.

Education

  • James Madison University Harrisonburg, VA
  • Bachelor of Science, Media Arts and Design, Creative Advertising
  • Phi Mu Colligate Member
  • Study Abroad: Urbino, Italy

Work History

  • Senior Digital Associate 06/2026-Present

    PLUS Communications

    • Lead the development and execution of digital advertising and public affairs campaigns across Meta, Google and programmatic platforms, with a strong understanding of clients’ policy goals, target audiences and overall campaign strategy
    • Manage campaigns from concept and creative development through launch, optimization and reporting, ensuring digital execution aligns with broader communications and policy objectives
    • Serve as a direct point of contact for clients, managing day-to-day communication, providing campaign updates and translating client objectives into actionable digital strategies
    • Develop and QA campaign creative, ad copy, landing pages, tracking links and audience targeting, delivering polished work with minimal internal oversight or feedback
    • Independently manage campaign trafficking, targeting, tracking and optimization across multiple platforms, troubleshooting issues and making strategic adjustments to improve performance
    • Analyze campaign performance and develop data-driven reports and insights to identify trends, communicate results and inform ongoing campaign strategy
    • Collaborate with creative, account and strategy teams to develop integrated digital campaigns that effectively communicate complex policy issues to targeted audiences
    • Manage multiple client campaigns simultaneously in a fast-paced, deadline-driven environment, prioritizing deliverables and maintaining accuracy throughout the campaign lifecycle
    • Develop social media content and creative for client accounts, tailoring messaging and visual assets to individual audiences, platforms and broader communications goalsProvide strategic input on audience targeting, creative direction, messaging and campaign optimization, leveraging a robust understanding of digital advertising and client policy objectives

  • Digital Associate 11/2024-06/2026

    PLUS Communications

    • Developed and deployed political and public affairs email, SMS and peer-to-peer (P2P) messaging campaigns
    • Created, analyzed and presented performance reports across email, SMS and P2P channels to inform campaign strategy and optimization
    • Built and managed tracking links, UTM parameters and campaign tracking details to ensure accurate performance measurement
    • Developed website landing pages, forms and digital experiences to support campaign initiatives
    • Built and managed automated workflows across multiple marketing channels to streamline campaign execution and audience engagement
    • Supported the development of campaign concepts and creative packages, translating client objectives into compelling messaging and content
    • Prepared, QA’d and coordinated campaign packages through client review and final deployment
    • Analyzed campaign performance and reporting to inform strategic decisions and optimize campaign initiatives
    • Managed audience data selection and segmentation to support targeted campaigns and communications programs

  • Buyer/Stylist 05/2024-08/2024

    Current Boutique

    • Work directly with consigners while providing excellent customer service and inviting atmosphere.
    • Responsible for buying and managing inventory, consignment agreements, consigner database, and profiles.
    • Staying up to date on current fashion and market trends, including store demographics.

  • Style Advisor 06/2023-04/2024

    Aritzia

    • Retail Associate
    • Responsible for meeting clients needs and creating a personal styling and everyday luxury experience.
    • Meeting personal SPH and KPI goals as well as contributing to overall store goals.
    • Gaining key insights to product upkeep, personal styling, internal business goals, and personal sales goals.

  • Web Designer and Blogger 09/2023-01/2026

    Orange Hunt Living

    • Website development for the Orange Hunt Living WordPress site.
    • Responsible for weekly blog posts pertaining to the community.
    • Brainstorming new and inspiring stories to engage with and spark conversation in the community.
    • Organizing and maintaining monthly events calendar.

  • Social Media Assistant 03/2023-10/2023

    Without Rhyme Nor Reason Comedy Tour

    • Oversee all social media production.
    • Create graphics for events via Canva.
    • Video editing of stand up comedy videos.
    • Responsible for posting and feed upkeep, brand aesthetics, Pinterest idea boards, Tiktok production, Instagram stories and highlights.

Additional Experience

  • Digital Media Chair 05/2022-04/2023

    James Madison University, Madithon Executive Board Harrisonburg, VA

    • Worked alongside other Executive Board Members to put on JMU’s 12 hour dance marathon held in March, 2023. Responsible for the promotion of fundraising events, photos, morale, and outreach via social media.
    • Worked with Canva to create graphics.
    • Worked closely with External Team to build outreach and support from other organizations and businesses.

  • Social Media (PR) Chairman 12/2020-12/2021

    Phi Mu Sorority, Gamma Theta Chapter Harrisonburg, VA

    • Oversaw all production of Phi Mu social media platforms.
    • Use of various social platforms, photo and video editing, working directly with recruitment team, graphic design, organization of photos from the chapter, organizing PR events, managing and updating external website, leadership and teamwork among committee.
    • Produced and distributed internal and external communications.

  • Social Media (PR) Committee Member 01/2020-12/2020

    Phi Mu Sorority, Gamma Theta Chapter Harrisonburg, VA

    • Oversaw professional social media messaging through content development.
    • Designated with posting, editing, and layout of photos distributed by the chapter.

Skills

  • Creative Copywriting
  • Social Media Management
  • Graphic Design: Adobe Creative Suite, Canva
  • Website Design: WordPress
  • Interpersonal Communication
  • Attention to detail
Audrey Valentine Resume 2026Download