Throughout my spring semester in SMAD 443, my group members and I created a full advertising campaign from scratch for 818 Tequila. We worked together to create a final booklet of our research, creative brief, concepting, print ads, tv ad, social media ads, out of home ads, viral video ad, guerilla marketing ad, and blind product placement ads.
This project has been very rewarding for me. As someone who is a fan of Kendall Jenner and of her brand, 818, I was so excited to be able to make a full ad campaign for an audience different than my own for this brand. Seeing all of our hard work come together in the end was so fun, and I hope that you enjoy it too!
At the very end of the semester my group members and I presented on our campaign project. Overall, this was a very rewarding experience that gave me a lot of insight into how a campaign is produced and how much work and drive it truly takes.
My Print Ads
My Viral Video
My OOH Ad
Audrey Valentine 